True, the label paper had been imported from Italy. The labels had been produced on an old letterpress printer, after which the paper had been hand-cut and applied by hand. My problem was that I had come to taste wine – not sneak a peek at the Gutenberg Bible. […]
Savvy producers may sometimes act rustic, but it seems they think like Louis Vuitton’s marketing department.
Michael Fridjhon over zogeheten ‘craft wines’ in de Zuid-Afrikaanse krant Business Day Live.