Hoe zo, crisis?
Krug, which was founded in 1843 by Joseph Krug and today sits under the wing of Moet Hennessy within French billionaire Bernard Arnault’s luxury empire, has something of a cultish following….
It accounts for a tiny proportion of global Champagne sales, yet its name often appears whenever anyone wealthy enough decides to have a good night.
Take this past week, when two rival tables at a top club in London’s Mayfair area decided to go head-to-head on orders, each running up bar tabs in excess of GBP60,000. Krug featured alongside Dom Perignon and Cristal.